Dr Jeandri Robertson is a Senior Lecturer in Industrial Marketing at Luleå University of Technology, Sweden, and an Associate Professor in Marketing at the University of Cape Town, South Africa. She is an industrial marketing researcher specialising in innovation-led strategic business decision-making, focusing on sustainability. Currently, she is working on several projects related to the digitalisation of SMEs within the green transition, responsible green investment, health and well-being in a smart city context, and the implications of artificial intelligence (AI) on the sustainability of organisations.
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